Nestle Kit Kat or Kitto Katsu in Japan

When KitKat was launched in Japan, the Japanese immediately noticed something; "Kitto Katsu".

The Japanese or Far Eastern communities in general are sensitive to good luck, bad luck, curse. For example, the number "4". Probably the most unfortunate number in Asian culture is 4. Its reading is “si” and it is similar to “şı” meaning “death”. https://nestle.jp/brand/kit/chocolatory/

Besides, the number "8" (hachi) is the most popular number in Asian culture due to its similarity to the Chinese word meaning wealth and wealth. Anyone remember the opening date of the Beijing Summer Olympics? Sing; At 08.08.08 the time is exactly at 08.08.08.

This business has no advantages. For example, did you know that Nestle's KitKat chocolate is one of the most preferred chocolates in Japan? This is because chocolate is believed to bring good luck due to its name.

When KitKat was launched in Japan, people immediately noticed something. Chocolate's name is "Always win!" It was similar to the Japanese word "Kitto Katsu". Over time, the fashion spread among students for eating a KitKat before the exam to get good grades, or carrying KitKat in their bag for just luck. Of course, you estimate Nestle's profit from this business.

Realizing this, Nestle took the job further by acting vigilant. How many varieties of KitKat chocolate have you eaten? Probably just one. Hold tight, about 60 varieties are sold in Japan. Rose, watermelon, even pepper, soda ...

It is very important for a brand to know its market well. Nestle was lucky about KitKat.
Yummy:

what? ySense! yeeah!

Comments

KitKat Japonya’da Neden Bir Numara?

KitKat Japonya’da piyasaya sürüldüğünde Japonlar hemen birşey farketti; “Kitto Katsu” Japonlar ya da genel olarak Uzakdoğu toplumları uğur, uğursuzluk, lanet konularında hassaslar. Örneğin “4” sayısı. Herhalde Asya kültüründeki en talihsiz sayı 4 . Okunuşu, “si” şeklindedir ve “ölüm” anlamına gelen “şı”ya benzer. Bunun yanında “8” (hachi) sayısı, zenginlik, servet anlamına gelen Çince sözcüğe benzerliğinden dolayı Asya kültürü’nde en sevilen sayıdır . Pekin Yaz Olimpiyatları’nın açılış tarihini hatırlayan var mı? Söyleyelim; 08.08.08 ’de saat tam 08.08.08 ’de. Bu işin avantajları da yok değil. Örneğin Nestle ’nin KitKat çikolatası’nın Japonya’da en çok tercih edilen çikolatalardan biri olduğunu biliyor muydunuz? Bunun nedeni, çikolatanın isminden dolayı uğur getirdiğine inanılması. KitKat Japonya’da piyasaya sürüldüğünde insanlar hemen birşey farketti. Çikolata’nın ismi “Daima kazan!” anlamına gelen Japonca “Kitto Katsu” sözcüğüne benziyordu. Zamanla öğrenciler arası...

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