Joker's Chronicles

When KitKat was launched in Japan, the Japanese immediately noticed something; "Kitto Katsu". The Japanese or Far Eastern communities in general are sensitive to good luck, bad luck, curse. For example, the number "4". Probably the most unfortunate number in Asian culture is 4. Its reading is “si” and it is similar to “şı” meaning “death”.  https://nestle.jp/brand/kit/chocolatory/ Besides, the number "8" (hachi) is the most popular number in Asian culture due to its similarity to the Chinese word meaning wealth and wealth. Anyone remember the opening date of the Beijing Summer Olympics? Sing; At 08.08.08 the time is exactly at 08.08.08. This business has no advantages. For example, did you know that Nestle's KitKat chocolate is one of the most preferred chocolates in Japan? This is because chocolate is believed to bring good luck due to its name. When KitKat was launched in Japan, people immediately noticed something. Chocolate's name is...

That's an interesting article from Sean Miller about the life cycle of the brand and their managements. He's simpley asking that; If a brand changes its core offering and marketing approach gradually to the point where nothing of the original remains, is it still the same brand? Here's the Sean's approaching; For marketers with a head for brands, the idea of start-up-like shifts raises a question: if a brand changes its core offering and marketing approach gradually to the point where nothing of the original remains, is it still the same brand? Will a state of constant reinvention leave your brand adrift at sea? Some insight on this dilemma can be found in an ancient Greek paradox called "The Ship of Theseus." As a memorial to King Theseus, his ship was maintained for hundreds of years. Its rotting planks were gradually replaced until none of the original wood remained. Without any of the original components, was it still considered The Ship of Theseus? ...

KitKat Japonya’da piyasaya sürüldüğünde Japonlar hemen birşey farketti; “Kitto Katsu”  Japonlar ya da genel olarak Uzakdoğu toplumları uğur, uğursuzluk, lanet konularında hassaslar. Örneğin “4” sayısı. Herhalde Asya kültüründeki en talihsiz sayı 4 . Okunuşu, “si” şeklindedir ve “ölüm” anlamına gelen “şı”ya benzer. Bunun yanında “8” (hachi) sayısı, zenginlik, servet anlamına gelen Çince sözcüğe benzerliğinden dolayı Asya kültürü’nde en sevilen sayıdır . Pekin Yaz Olimpiyatları’nın açılış tarihini hatırlayan var mı? Söyleyelim; 08.08.08 ’de saat tam 08.08.08 ’de. Bu işin avantajları da yok değil. Örneğin Nestle ’nin KitKat çikolatası’nın Japonya’da en çok tercih edilen çikolatalardan biri olduğunu biliyor muydunuz? Bunun nedeni, çikolatanın isminden dolayı uğur getirdiğine inanılması. KitKat Japonya’da piyasaya sürüldüğünde insanlar hemen birşey farketti. Çikolata’nın ismi “Daima kazan!” anlamına gelen Japonca “Kitto Katsu” sözcüğüne benziyordu. Zamanla öğrenciler arası...