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Showing posts from 2019

UNILEVER'S HIDDEN X9 FACTOR

Unilever is preparing to release a new shampoo in India. While preparing the labels of the shampoos, a mischievous worker adds a statement saying “Contains X9 Factor” on the label. This last minute change added to the label is overlooked and all shampoos are printed and dispatched with this label. It will be difficult to collect millions of shampoo bottles and print labels again. When the shampoos in the stores are exhausted after six months, the new shampoos that do not say “Contains X9 Factor” are prepared properly. And what happens ... E-mails filled with anger from customers begin to fall; complaints, reproaches ... In fact, nobody has the slightest idea of ​​what the X9 factor is. But Unilever's daring to remove this feature from the shampoo they use is seen as an unacceptable behavior by consumers. What right does Unilever remove from this shampoo? In short; The more mysterious your brand is, the more "secret" the product contains, the more valuable it is fo

ROME - The City Of The Kingdom, Republic and Empire.

The place we planned for our honeymoon trip with Gülnur was Rome. This plan was exciting because we both loved the history, Mediterranean culture and tastes, and indeed our trip was like that. Naturally, we compared Rome to Istanbul in many ways, at which point Rome might disappoint you; so I wouldn't recommend it. I still have to say this; When you compare Istanbul with Rome, you will see that Istanbul remains like a "space city". When you see the airport, train station, subways, trains and buses, you can come to you to give alms to the people by crying and crying. But! When it comes to history, the roles are changing suddenly. Yes, of course there are places that got their share from the sack; for example the Colosseum. However, after seeing Rome about keeping the history alive and preserving, you can sit next to a sidewalk for Istanbul and cry over your bosom "Vahaleeeey". Here are the travel notes; Fontana di Trevi  Or the "Fountain of Love&quo

Nestle Kit Kat or Kitto Katsu in Japan

When KitKat was launched in Japan, the Japanese immediately noticed something; "Kitto Katsu". The Japanese or Far Eastern communities in general are sensitive to good luck, bad luck, curse. For example, the number "4". Probably the most unfortunate number in Asian culture is 4. Its reading is “si” and it is similar to “şı” meaning “death”.  https://nestle.jp/brand/kit/chocolatory/ Besides, the number "8" (hachi) is the most popular number in Asian culture due to its similarity to the Chinese word meaning wealth and wealth. Anyone remember the opening date of the Beijing Summer Olympics? Sing; At 08.08.08 the time is exactly at 08.08.08. This business has no advantages. For example, did you know that Nestle's KitKat chocolate is one of the most preferred chocolates in Japan? This is because chocolate is believed to bring good luck due to its name. When KitKat was launched in Japan, people immediately noticed something. Chocolate's name is