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Showing posts from December 29, 2019

The Brands That Wouldn’t Sell In The USA

The Brands That Wouldn’t Sell In The USA! But Why? Its because of their names. I saw a nice article by Refinery29 ; 14 Japanese Brands Not For Sale in America (original of post is here ). Why will it not be sold? Because of their names. The name subject has always been a problem in brand management. Especially if you have a brand to be sold in the international market, then the issue becomes more sensitive. You have to research well what the name to be used can mean in different languages. In this example, the Japanese didn't need it. Perhaps they saw only Japan (and perhaps Asian countries) as the market for these products. Here are the examples; Titty & Co Pocari Sweat To Be White Hard Off Moist Diane Couque D’asses Cream Collon Coolish Honda That’s Suzuki Hustler Daihatsu Naked Mandom Men’s Spray Super Hard Creap Country Ma’am what?   ySense!   yeeah!