Unilever is preparing to release a new shampoo in India. While preparing the labels of the shampoos, a mischievous worker adds a statement saying “Contains X9 Factor” on the label.
This last minute change added to the label is overlooked and all shampoos are printed and dispatched with this label. It will be difficult to collect millions of shampoo bottles and print labels again.
When the shampoos in the stores are exhausted after six months, the new shampoos that do not say “Contains X9 Factor” are prepared properly. And what happens ...
E-mails filled with anger from customers begin to fall; complaints, reproaches ... In fact, nobody has the slightest idea of what the X9 factor is. But Unilever's daring to remove this feature from the shampoo they use is seen as an unacceptable behavior by consumers.
What right does Unilever remove from this shampoo? In short; The more mysterious your brand is, the more "secret" the product contains, the more valuable it is for the consumer.
what? ySense! yeeah!
This last minute change added to the label is overlooked and all shampoos are printed and dispatched with this label. It will be difficult to collect millions of shampoo bottles and print labels again.
When the shampoos in the stores are exhausted after six months, the new shampoos that do not say “Contains X9 Factor” are prepared properly. And what happens ...E-mails filled with anger from customers begin to fall; complaints, reproaches ... In fact, nobody has the slightest idea of what the X9 factor is. But Unilever's daring to remove this feature from the shampoo they use is seen as an unacceptable behavior by consumers.
What right does Unilever remove from this shampoo? In short; The more mysterious your brand is, the more "secret" the product contains, the more valuable it is for the consumer.
what? ySense! yeeah!
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