A recent weeks, the world is shaking with VW's emission scandal. The question is; Will it be affected negatively on the VW's brand reputation or will it be affect of the sales decision of the potential customer? The answer of the first question is good yes.. And the second is no. Especially in the Turkey. Why?
(Here's a documentary about the timeline of the event.)
Because we neither don't care about god damned emission amounts of the our cars nor the health of the our environment. So, if it would have about the fraud of the fuel consumption, we would burn the whole world... Anyway, there is a good article about VW's serious and affect upon customers;
Edward Boches says; "I've owned a few VWs in my lifetime. I bought them as much for the advertising as for the cars. VW's advertising made me feel good about the brand, the car and myself.
And like anyone who has ever worked in the advertising industry, I've admired the work and even been jealous of the agencies and creatives who made it.
Today, however, I feel sorry for them. They may not have been hurt as badly as customers who've seen the value of their cars plummet or the dealers who are likely to endure some rough times, but they too have lost something." You can read them all from here
what? ySense! yeeah!
(Here's a documentary about the timeline of the event.)
Because we neither don't care about god damned emission amounts of the our cars nor the health of the our environment. So, if it would have about the fraud of the fuel consumption, we would burn the whole world... Anyway, there is a good article about VW's serious and affect upon customers;
Edward Boches says; "I've owned a few VWs in my lifetime. I bought them as much for the advertising as for the cars. VW's advertising made me feel good about the brand, the car and myself.
And like anyone who has ever worked in the advertising industry, I've admired the work and even been jealous of the agencies and creatives who made it.
Today, however, I feel sorry for them. They may not have been hurt as badly as customers who've seen the value of their cars plummet or the dealers who are likely to endure some rough times, but they too have lost something." You can read them all from here
what? ySense! yeeah!
Comments