Joker's Chronicles

The Brands That Wouldn’t Sell In The USA! But Why? Its because of their names. I saw a nice article by Refinery29 ; 14 Japanese Brands Not For Sale in America (original of post is here ). Why will it not be sold? Because of their names. The name subject has always been a problem in brand management. Especially if you have a brand to be sold in the international market, then the issue becomes more sensitive. You have to research well what the name to be used can mean in different languages. In this example, the Japanese didn't need it. Perhaps they saw only Japan (and perhaps Asian countries) as the market for these products. Here are the examples; Titty & Co Pocari Sweat To Be White Hard Off Moist Diane Couque D’asses Cream Collon Coolish Honda That’s Suzuki Hustler Daihatsu Naked Mandom Men’s Spray Super Hard Creap Country Ma’am what?   ySense!   yeeah!

Unilever is preparing to release a new shampoo in India. While preparing the labels of the shampoos, a mischievous worker adds a statement saying “Contains X9 Factor” on the label. This last minute change added to the label is overlooked and all shampoos are printed and dispatched with this label. It will be difficult to collect millions of shampoo bottles and print labels again. When the shampoos in the stores are exhausted after six months, the new shampoos that do not say “Contains X9 Factor” are prepared properly. And what happens ... E-mails filled with anger from customers begin to fall; complaints, reproaches ... In fact, nobody has the slightest idea of ​​what the X9 factor is. But Unilever's daring to remove this feature from the shampoo they use is seen as an unacceptable behavior by consumers. What right does Unilever remove from this shampoo? In short; The more mysterious your brand is, the more "secret" the product contains, the more valuable it is fo

The place we planned for our honeymoon trip with Gülnur was Rome. This plan was exciting because we both loved the history, Mediterranean culture and tastes, and indeed our trip was like that. Naturally, we compared Rome to Istanbul in many ways, at which point Rome might disappoint you; so I wouldn't recommend it. I still have to say this; When you compare Istanbul with Rome, you will see that Istanbul remains like a "space city". When you see the airport, train station, subways, trains and buses, you can come to you to give alms to the people by crying and crying. But! When it comes to history, the roles are changing suddenly. Yes, of course there are places that got their share from the sack; for example the Colosseum. However, after seeing Rome about keeping the history alive and preserving, you can sit next to a sidewalk for Istanbul and cry over your bosom "Vahaleeeey". Here are the travel notes; Fontana di Trevi  Or the "Fountain of Love&quo

When KitKat was launched in Japan, the Japanese immediately noticed something; "Kitto Katsu". The Japanese or Far Eastern communities in general are sensitive to good luck, bad luck, curse. For example, the number "4". Probably the most unfortunate number in Asian culture is 4. Its reading is “si” and it is similar to “şı” meaning “death”.  https://nestle.jp/brand/kit/chocolatory/ Besides, the number "8" (hachi) is the most popular number in Asian culture due to its similarity to the Chinese word meaning wealth and wealth. Anyone remember the opening date of the Beijing Summer Olympics? Sing; At 08.08.08 the time is exactly at 08.08.08. This business has no advantages. For example, did you know that Nestle's KitKat chocolate is one of the most preferred chocolates in Japan? This is because chocolate is believed to bring good luck due to its name. When KitKat was launched in Japan, people immediately noticed something. Chocolate's name is

A recent weeks, the world is shaking with VW's emission scandal. The question is; Will it be affected negatively on the VW's brand reputation or will it be affect of the sales decision of the potential customer? The answer of the first question is good yes.. And the second is no. Especially in the Turkey. Why? (Here's a documentary about the timeline of the event.) Because we neither don't care about god damned emission amounts of the our cars nor the health of the our environment. So, if it would have about the fraud of the fuel consumption, we would burn the whole world... Anyway, there is a good article about VW's serious and affect upon customers; Edward Boches says; "I've owned a few VWs in my lifetime. I bought them as much for the advertising as for the cars. VW's advertising made me feel good about the brand, the car and myself. And like anyone who has ever worked in the advertising industry, I've admired the work and even been je

That's an interesting article from Sean Miller about the life cycle of the brand and their managements. He's simpley asking that; If a brand changes its core offering and marketing approach gradually to the point where nothing of the original remains, is it still the same brand? Here's the Sean's approaching; For marketers with a head for brands, the idea of start-up-like shifts raises a question: if a brand changes its core offering and marketing approach gradually to the point where nothing of the original remains, is it still the same brand? Will a state of constant reinvention leave your brand adrift at sea? Some insight on this dilemma can be found in an ancient Greek paradox called "The Ship of Theseus." As a memorial to King Theseus, his ship was maintained for hundreds of years. Its rotting planks were gradually replaced until none of the original wood remained. Without any of the original components, was it still considered The Ship of Theseus?

Refinery29 'un güzel bir makalesini gördüm;  Amerika'da Satılamayacak 14 Japon Markası (yazının orijinali burada ). Neden satılamayacak? Çünkü isimlerinden dolayı. İsim konusu marka yönetiminde hep sıkıntılı olmuştur. Hele uluslararası pazarda satılacak bir markanız varsa o zaman konu daha da hassaslaşıyor. Kullanılacak ismin farklı dillerde ne anlama gelebildiğini iyi araştırmanız gerek. Gerçi bu örnekte Japonlar buna gerek duymamış. Belki de bu ürünlerin pazarı olarak sadece Japonya (belki de bir de Asya ülkelerini) gördüler. İşte örnekler; Titty&Co Pocari Sweat To Be White Hard Off Moist Diane Couque D’asses Cream Collon Coolish Honda That’s Suzuki Hustler Daihatsu Naked Mandom Men’s Spray Super Hard Creap Country Ma’am what?   ySense!   yeeah!