5 Mar 2010

İstanbul Kültür Üniversitesi 2010

İstanbul Kültür Üniversitesi 2010

Sosyal Medya Mail Marketing'e Karşı

Michael Gass'e göre Sosyal medya, mail marketing'in yerini alamaz. Neden mi? işte 20 sebep;

1. People still send hand-written letters.
2. Nearly all sites on the web that require registration require an email address.
3. Email notifies you of updates from all social networks.
4. We haven’t seen any evidence yet that Google Wave really will catch on on a large scale.
5. Email is universal, and social networks are not.
6. There are plenty who have no interest in joining social networks.
7. Email is still improving.
8. Even social networks themselves recognize the importance of email.
9. More social media use means more email use.
10. As far as marketing is concerned, email is doing pretty well.
11. Twitter and Facebook are fantastic products and companies; but that’s what they are, companies.
12. Your email recipients are still going to use business email for business purposes.
13. You can’t easily segment your friends and followers to do targeted marketing (through social media)
14. You can’t tell who clicked on a link with some social media outlets.
15. That said, you can’t tell who didn’t click on the link so you can follow up with them with a different message.
16. You cannot personalize your Facebook updates.
17. You cannot size your graphics or use more than one in Facebook.
18. You can’t track how many clicks you got on your links in Facebook.
19. You are limited to 140 characters in Twitter.
20. You almost have to have separate social media accounts for your business and your personal life.

Kaynak; http://fuelingnewbusiness.com/2009/10/18/20-reasons-why-social-media-wont-replace-email